In an era of $50,000 EVs and $80,000 trucks, the 2025 Nissan Versa—the cheapest new car in America—is staging an unlikely comeback. Sales are up 72% this year, proving that affordable transportation still has a place in the market. Here’s why the Versa is suddenly hot.
Why Is the Versa Selling So Well?
Sales Surge:
- 30,619 sold in 2025 (Jan-June) — up 71.9% vs. 2024.
- Already outsold all of 2022 (13,399 units).
- Now Nissan’s 4th best-selling model (behind Rogue, Kicks, Altima).
Affordability Wins:
- Starts at $20,130 (after killing the $16K manual version).
- Still undercuts every new car (next-cheapest: Mitsubishi Mirage discontinued).
- Good financing deals (Nissan’s leasing/fleet strategy helps).
Safety & Tech for the Price:
- Standard automatic emergency braking.
- Apple CarPlay/Android Auto (7-inch touchscreen).
- Surprisingly decent interior (for $20K).
What’s the Catch?
No More Bargain-Basement Model:
- Manual transmission discontinued (RIP $15,730 base price).
- Now starts at $20,130 (SR trim, CVT only).
It’s Still a Cheap Car:
- Underpowered 122-hp engine (0-60 in ~9 sec).
- Plasticky interior (but better than a Mirage).
- No AWD, no hybrid (crossovers are stealing buyers).
Should You Buy One?
Yes, if:
- You need a new car under $20K (good luck finding one).
- You prioritize fuel economy (35 mpg highway).
- You don’t care about driving fun (it’s an appliance).
Skip if:
- You want features (even a Kia Rio feels more premium).
- You drive in snow (no AWD option).
- You hate CVTs (the Versa’s is fine, but not great).
Wild Card: The Nissan Kicks (starting at $21,975) offers more space and style for just $1,800 more.
Bottom Line: The Versa is proof that cheap cars still matter—but its future is uncertain as SUVs dominate.
