A new report reveals that artificial intelligence (AI) is playing a larger role than ever in online shopping during Amazon’s Prime Day sale, which kicked off Tuesday morning. This year’s event, running from July 8-11, is expected to generate $23.8 billion in U.S. online sales as retailers compete with Amazon’s massive shopping extravaganza.
Prime Day 2025: A Record-Breaking Shopping Event
Adobe, a leader in e-commerce analytics, predicts this year’s Prime Day will be as big as “two Black Fridays.” The projected $23.8 billion in sales marks a 28.4% year-over-year increase, surpassing last year’s total by $9.6 billion.
Adobe’s insights come from tracking over 1 trillion visits to U.S. retail sites, covering 100 million products across 18 categories.
Mobile Dominates, But AI Shopping Is Surging
Mobile shopping continues to lead, accounting for 52.5% of sales. However, the biggest shift this year is the rise of generative AI in the shopping process.
Adobe estimates that traffic from AI-powered shopping tools will skyrocket by 3,200% compared to last year. While still smaller than traditional channels like paid search and email, AI’s influence is growing rapidly as shoppers discover its benefits.
How Shoppers Are Using AI for Prime Day
A survey of 5,000 U.S. consumers highlights how AI is transforming shopping habits:
- 55% use AI for product research.
- 47% rely on AI for recommendations.
- 43% leverage AI to find deals.
- 35% get gift ideas from AI.
- 35% discover unique products.
- 33% create shopping lists with AI.
Notably, 92% of AI users say it improves their shopping experience, and 87% are more likely to use AI for bigger purchases.
Tech Giants Are Embracing AI Shopping
Major AI providers, including Google (Gemini-powered search) and OpenAI (ChatGPT shopping features), are integrating AI into e-commerce to capitalize on this trend.
What’s Driving Prime Day 2025 Sales?
Adobe’s data shows shoppers are hunting for discounts, with apparel offering the best deals. Back-to-school shopping is also a key driver this year.
