Amazon’s Ring has announced its most extensive product launch to date, introducing a comprehensive new lineup of video doorbells and security cameras under the “Retinal 2K and 4K” branding. The unveiling took place at a live Amazon event, signaling a significant expansion of the company’s home security ecosystem. The new collection includes multiple wired doorbells and indoor/outdoor cameras, all available for pre-order immediately in the United States. Alongside the hardware, Ring is rolling out substantial software enhancements, including long-awaited facial recognition, marking a major evolution for the platform.
New Hardware Lineup and Pricing Structure
The new Ring portfolio is segmented into distinct 2K and 4K tiers to cater to different user needs and budgets. The 2K series includes the Wired Doorbell Plus 2K, priced at $179.99, and the Indoor Cam Plus 2K at $59.99. The higher-end 4K series features the Wired Doorbell Pro 4K for $249.99, alongside three professional-grade cameras: the Outdoor Cam Pro 4K ($199.99), the Spotlight Cam Pro 4K ($249.99), and the Floodlight Cam Pro 4K ($279.99). This strategic launch represents the broadest single product drop in Ring’s history, offering consumers a wide range of choices for upgrading their home security with improved video resolution.
Advanced Software Features and AI Integration
Complementing the new hardware are several powerful software updates that leverage artificial intelligence. The most notable addition is “Familiar Faces,” a feature that finally brings facial recognition to the Ring platform, allowing the system to identify known individuals and send customized alerts. Another key innovation is “Alexa+ Greetings,” which enables an Alexa-enabled device to act as an automated receptionist, greeting visitors at the door and taking messages without homeowner intervention. A third feature, “Ring Retinal Vision,” provides users with greater control over their video resolution settings. Both the Familiar Faces and Alexa+ Greetings features are scheduled to begin rolling out to users in December.
Strategic Implications and Market Position
This massive launch solidifies Ring’s aggressive strategy to dominate the smart home security market by offering a deeply integrated hardware and software experience. The introduction of facial recognition brings Ring in line with competitors who have offered similar AI-driven features, while the Alexa+ Greetings function deepens the integration within the Amazon ecosystem. By releasing a full spectrum of products simultaneously, Ring aims to capture customers at every level, from those seeking an affordable indoor camera to homeowners wanting a top-tier, professional outdoor security system with the highest available video clarity.
The 2025 Ring lineup represents a pivotal moment for the brand, moving beyond incremental updates to a complete ecosystem overhaul. The new Retinal 2K and 4K devices provide clearer video evidence, while the advanced AI software features like Familiar Faces and Alexa+ Greetings deliver a more intelligent and proactive security solution. This combination of enhanced hardware and sophisticated software cements Ring’s position as a forward-thinking leader in the connected home security space, offering users unprecedented control and awareness over their property.
